Oh, the Places You’ll Go!

My grandmother, who taught first grade for over 35 years in Sacramento, got me a gift when I graduated high school. It was Dr. Suess’ Oh, The Places You’ll Go. I recently revisited that book after a year unlike any other and one there was no way of forecasting. Here is an update of where we’ve been and where we are going.

When we took over operations of the Crest in November 2019, there was no way of knowing what would happen next. We were in business for 4 ½ months before being shut down due to Covid-19. Now, in the last 11 months, we have been open for 10 days, and in those 10 days, we were able to run at 10% capacity. Needless to say, this wasn’t part of the plan.

This has put a tremendous strain on our business as government help has been slow and inadequate. Through various grants, we have secured enough money to pay for roughly four months of expenses. We secured a loan that paid for a couple more. We used all our savings for a couple more.

We had to lay off all our staff, and my partner and I have both taken other jobs to help make it through to the end of the Covid lockdowns. We hope to start generating enough revenue in the spring to start bringing employees back as we slowly reopen with suppressed capacity. California’s tier system will continue to be in place for several more months, perhaps through the end of 2021.

We are doing everything we can to be in a position to reopen when the time comes, but we still have a long ways to go, and we can’t do it without you.

What can you do to help?

You can donate to our GoFundME campaign here: https://bit.ly/3aVVBIL

You can view a virtual screening like this one: https://watch.eventive.org/twoofus/play/6019c36ffe135d006af08c7e

You can order a mask here: https://www.crestsacramento.com/events/crestfacemask/

All the money raised through these avenues help to pay for rent, utilities, and other bills we need to pay to keep our licenses current.

We have rescheduled shows up to four times and many will be on the move again before they ultimately take place. Again, this is not the way we envisioned it, but we stay optimistic that part of 2021 and all of 2022 are tremendous as people look for entertainment they missed out on for more than a year.

If you have tickets to a show that was postponed indefinitely, please hang tight. We are working with artists, agents, and other venues to get those shows rescheduled and rerouted. Many artists are waiting on rescheduling until they have a better idea of what the summer and fall of 2021 might look like, and what venues will, or won’t, reopen before finalizing their dates. Once the show has a new confirmed date, we will email all ticket holders, and your tickets automatically transfer to the new date.

If you had tickets to a show that was canceled outright, please hang tight. We are still working to get to all of you. We have serviced over 30,000 customers, and are working to get to the rest of you.



In the meantime, check out one of our Basement Sessions here:


To our supporters and friends,

The covid-19 pandemic has affected every facet of American life. The entertainment sector is getting clobbered, and we are no different. As you can imagine, the cancellation, or postponement, of dozens of events is going to dramatically affect our business and the lives of our employees.

The Coronavirus outbreak has been reclassified as a pandemic, Governor Gavin Newsom announced an updated policy to suspend gatherings of 50 people or larger, and experts now agree that the best way to mitigate the spread of COVID-19 and protect our public health is to avoid events and gatherings. With the safety of our community as our utmost concern, we are postponing all concerts, classes, and public events through April 1st, effective immediately.

Our goal is to reschedule as many of these events as possible; if you are a ticketholder for an event happening during this timeframe, we will be in further communication with you if we have not been already.

We look forward to seeing you all down the road.

Thank you,

Robert Alvis

Crest Sacramento, General Manager