Oh, the Places You’ll Go!

My grandmother, who taught first grade for over 35 years in Sacramento, got me a gift when I graduated high school. It was Dr. Suess’ Oh, The Places You’ll Go. I recently revisited that book after a year unlike any other and one there was no way of forecasting. Here is an update of where we’ve been and where we are going.

When we took over operations of the Crest in November 2019, there was no way of knowing what would happen next. We were in business for 4 ½ months before being shut down due to Covid-19. Now, in the last 11 months, we have been open for 10 days, and in those 10 days, we were able to run at 10% capacity. Needless to say, this wasn’t part of the plan.

This has put a tremendous strain on our business as government help has been slow and inadequate. Through various grants, we have secured enough money to pay for roughly four months of expenses. We secured a loan that paid for a couple more. We used all our savings for a couple more.

We had to lay off all our staff, and my partner and I have both taken other jobs to help make it through to the end of the Covid lockdowns. We hope to start generating enough revenue in the spring to start bringing employees back as we slowly reopen with suppressed capacity. California’s tier system will continue to be in place for several more months, perhaps through the end of 2021.

We are doing everything we can to be in a position to reopen when the time comes, but we still have a long ways to go, and we can’t do it without you.

What can you do to help?

You can donate to our GoFundME campaign here: https://bit.ly/3aVVBIL

You can view a virtual screening like this one: https://watch.eventive.org/twoofus/play/6019c36ffe135d006af08c7e

You can order a mask here: https://www.crestsacramento.com/events/crestfacemask/

All the money raised through these avenues help to pay for rent, utilities, and other bills we need to pay to keep our licenses current.

We have rescheduled shows up to four times and many will be on the move again before they ultimately take place. Again, this is not the way we envisioned it, but we stay optimistic that part of 2021 and all of 2022 are tremendous as people look for entertainment they missed out on for more than a year.

If you have tickets to a show that was postponed indefinitely, please hang tight. We are working with artists, agents, and other venues to get those shows rescheduled and rerouted. Many artists are waiting on rescheduling until they have a better idea of what the summer and fall of 2021 might look like, and what venues will, or won’t, reopen before finalizing their dates. Once the show has a new confirmed date, we will email all ticket holders, and your tickets automatically transfer to the new date.

If you had tickets to a show that was canceled outright, please hang tight. We are still working to get to all of you. We have serviced over 30,000 customers, and are working to get to the rest of you.

Cheers,

Robert

In the meantime, check out one of our Basement Sessions here:

Adrian Bellue

This week’s episode of Crest Sacramento Basement Session features world renowned “String Slinger” and Sacramento’s own Adrian Bellue.

Adrian is an international performing and recording artist that utilizes unique fingerstyle techniques with the acoustic guitar to compose progressive music reminiscent of an entire band. Having recorded his second solo album with acclaimed guitarist and producer Antoine Dufour in Montreal, Adrian inspires audiences around the world with his captivating and dynamic performances. Now having released his third album, Adrian debuts his new double-disc with CandyRat Records, recorded and produced by Antoine Dufour, featuring solo acoustic fingerstyle and his new trio on a second disc.

Follow Adrian online at:

Website: adrianbellue.com

Facebook: facebook.com/adrianbellue

Instagram: instagram.com/adrianbellue

YouTube: youtube.com/c/AdrianBellue

Twitter: twitter.com/AdrianBellue

Mandy Moore – CANCELED

We are sorry to inform you, Mandy Moore, at The Crest Sacramento is canceled due to the impacts of COVID-19.

We apologize for this inconvenience; the entertainment industry is going through hard times of unprecedented scale. The Crest Theatre has been closed since March 16th, 2020 due to COVID-19 mandated closures and gathering restrictions. We know that you are disappointed about this shows cancelation and might be looking for a refund. We believe that public health and safety come first and we humbly ask at this time if you would please consider exchanging the cost of your tickets for a voucher worth 125% towards a future show at the Crest Sacramento. We understand that everyone’s financial situations are different in these unprecedented times and that a refund may be necessary for you.

Please kindly take a look at the list of options available and tell us about your preference before November 29th, 2020.

To proceed, please confirm your ticket order by clicking the button below. You will be redirected to the Eventbrite website.


Halloween Creature Double Feature – Anime Aliens & Slamtaro

 

Crest Sacramento Basement Session presents a Halloween Creature Double Feature with Anime Aliens & Slamtaro!

Enjoy this avant-garde Halloween musical extravaganza, welcome to the witching hour.

Follow Anime Aliens:

Website: animealiens.bandcamp.com

Facebook: facebook.com/animealiens

Instagram: instagram.com/animealienssac

 

Follow Slamtaro:

Website: slamtaro.bandcamp.com

DOG PARTY

This weeks episode of Crest Sacramento Basement Session features Dog Party
Brought to you by Coin-Op Sacramento & Vampire Penguin K

Dog Party is an American band from Sacramento, California. The band consists of sisters Gwendolyn and Lucy Giles. Their debut album, Dog Party was released in 2009, followed by P.A.R.T.Y in 2011, Lost Control in 2013, Vol.4 in 2015, Til You’re Mine in 2016 and Hit & Run in 2018. In 2016 the band opened for Green Day during the North American leg of their Revolution Radio tour.

 

Follow Dog Party online at:

Website: dogpartylive.com

Facebook: facebook.com/dogpartylive

Instagram: instagram.com/dogparty

Bandcamp: dogparty.bandcamp.com

Erica Ambrin & The Eclectic Soul Project

This week’s episode of Crest Sacramento Basement Session features Erica Ambrin and The Eclectic Soul Project.
Brought to you by Capitol Books

Erica Ambrin is a singer/songwriter from Northern California who captivates the audience with her soulful voice and dynamic style. She has shared the stage with Nappy Roots, The Wailers, Martin Luther, Anuhea, and was a contestant on American Idol.

Erica has performed throughout California and Maui including venues such as San Francisco Pride, Sacramento Pride, Lagunitas, Reggae on the River, Holy Diver, Harlow’s, Shady Lady, Oak Park Brewing Company, and The Russ Room.

Follow Erica online at:
Website: ericaambrin.com
Facebook: facebook.com/Ericathesongbird
Instagram: instagram.com/erica_ambrin
itunes: itunes.apple.com/artist/erica-ambrin/454252196

Tig Notaro – CANCELED

We are sorry to inform you Tig Notaro is canceled due to the impacts of COVID-19.

We apologize for this inconvenience; the entertainment industry is going through hard times of unprecedented scale. The Crest Theatre has been closed since March 16th, 2020 due to COVID-19 mandated closures and gathering restrictions. We know that you are disappointed about this shows cancelation and might be looking for a refund. We believe that public health and safety come first and we humbly ask at this time if you would please consider exchanging the cost of your tickets for a voucher worth 125% towards a future show at the Crest Sacramento. We understand that everyone’s financial situations are different in these unprecedented times and that a refund may be necessary for you.

Please kindly take a look at the list of options available and tell us about your preference before October 21st, 2020.

To proceed, please confirm your ticket order by clicking the button below. You will be redirected to the Eventbrite website.


Crest Sacramento Needs Your Help

The Crest Sacramento needs your help. This past week we were vandalized. Our security gate has been broken, and our front doors were shattered. We have also had some minor graffiti on the outside of the building. Your generous donations will assist with these repairs and some general maintenance that the Crest Sacramento desperately needs. We would typically be able to afford these unexpected expenditures but have been closed since mid-March due to the COVID-19 pandemic.

 

CLICK HERE TO DONATE TO OUR GOFUNDME

 

 

 

 

 

Crest Helps Found The California Capitol Venue Coalition

The California Capitol Venue Coalition is the unification of Sacramento’s independent entertainment venues to advocate for the city’s brick-and-mortar establishments that are the foundation of its local creative economy. We serve to ensure, strengthen, and cultivate Sacramento’s current momentum in its arts and cultural growth that represents the city’s identity as California’s Capitol. We have come together to save the live music industry in Sacramento in this time of crisis and to fight for its place in the community from here on out.

 

The CCVC is comprised of the following venues: Harlow’s & The Starlet RoomThe Torch ClubCafé ColonialThe ColonyCrest TheatreSTAB! Comedy TheaterThe Boardwalk, and Laughs Unlimited all in the name of strengthening the live entertainment industry in Sacramento.

We have taken note of and influence from similar, successful organizations around the country like the Chicago Independent Venue League, the Colorado Music Collective, and the Red River Cultural District in Austin that have brought focus to the live music industry and their positive effect on their respective local communities.

Arts and Entertainment have long been a staple of the Sacramento community and economy, but the venues and promoters who facilitate and host said entertainment tend to get left behind when local lawmakers want to boost the city’s small businesses and creative economy. We feel that we have been an afterthought in favor of outdoor festivals that are put on by outside interests and organizations that do not have Sacramento’s entertainment community at heart.

Outdoor festivals over a summer weekend have their place but are not sustainable in the long term. A number of music and comedy venues within the city’s limits have been in

business for decades, serving the community at large with the opportunity to experience some of the best artistic talents this country has ever seen. When it came time for arts funding to be allocated to garner a truly Sacramento scene of music, theater, comedy, and the like, the venues were left out of the equation.

Those outdoor festivals with the big names may look good on a website to potential residents, but leaving out brick-and-mortar venues is leaving out the heart of the live arts community.

Numerous studies have shown that these brick-and-mortar venues have an extraordinary impact on local economies. The 2017 Arts and Culture Production Satellite Account reported that arts and culture contributed $877.8 billion to the national economy in that year. One recent impact report out of Chicago found that for every $1 spent on a concert ticket equated to $12 spent in the local economy. New York City music venues are reported to annually contribute an average of $500 million to the NYC economy.

Fostering the growth of live entertainment in Sacramento by way of support of locally-owned brick-and-mortar venues can be a vital part of our city’s economic growth as well as nurturing our city’s culture.

Sacramento may not be the biggest market for live entertainment, but it is certainly growing. Our city’s population is growing faster than all but one major city in the state. We will soon have many more neighbors and having Sacramento’s identity through arts, culture, and community at the forefront will keep what makes our city great important for the people who call this place home.  Supporting the city’s existing entertainment purveyors now will only help Sacramento’s culture strengthen as we move forward, which will only benefit the local economy for years to come.

 

OFFICIAL UPDATE ABOUT CREST SACRAMENT0

To our supporters and friends,

The covid-19 pandemic has affected every facet of American life. The entertainment sector is getting clobbered, and we are no different. As you can imagine, the cancellation, or postponement, of dozens of events is going to dramatically affect our business and the lives of our employees.

The Coronavirus outbreak has been reclassified as a pandemic, Governor Gavin Newsom announced an updated policy to suspend gatherings of 50 people or larger, and experts now agree that the best way to mitigate the spread of COVID-19 and protect our public health is to avoid events and gatherings. With the safety of our community as our utmost concern, we are postponing all concerts, classes, and public events through April 1st, effective immediately.

Our goal is to reschedule as many of these events as possible; if you are a ticketholder for an event happening during this timeframe, we will be in further communication with you if we have not been already.

We look forward to seeing you all down the road.

Thank you,

Robert Alvis

Crest Sacramento, General Manager